JP Clement is Co-Founder and COO for KARMA Media Labs. His role is developing winning Word of Mouth strategies for our clients while maximizing budget, setting benchmarks and measuring the success of campaigns. Most importantly, JP educates our clients on the value of social media marketing, helping to make success attainable and understandable.
JP brings to KML over 20 years of strategic marketing experience, with an emphasis on digital entertainment, music, digital content sharing and consumer packaged goods. His experience in a wide range of client verticals brings a perspective on integrated marketing tactics to meet the most unique client goals.
Prior to joining KML, JP led campaign tactics, strategies, and client relationships in all aspects of content marketing, development and distribution. He has led initiatives on both the brand and agency side, having worked with Fanscape, Lollapalooza, Clear Channel Interactive, and General Mills. His client roster and relationships are deep and extensive, having led entertainment marketing efforts for AT&T, M&M Mars, MTV, A&E, FX, NBC, and lifestyle marketing for luxury brands Escada, Georgio Armani, Joseph Abboud, Valentino, Emanuel Ungaro, Calvin Klein, Coach.
JP is a member of the Editorial board for WOMMA (Word-Of-Mouth Marketing Association) and has developed cutting-edge models to track, measure and assess the value of social media marketing campaigns while developing an expertise in all facets of social media marketing strategies. JP emigrated from France at age 21 to get his MBA with a concentration in Marketing and Finance from the Amos Tuck School of Business at Dartmouth College. He took his first job out of school with General Mills and has made the US his home since getting his citizenship in 1996.
email: jpclement@karmamedialabs.com
phone: 310.668.1022
Twitter: http://twitter.com/karmamedialabs
AIM:riderxyz
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