Rachel Melville is the Director of Social Media Marketing for KARMA Media Labs. Her role is to increase brand loyalty through social media outreach efforts with both the blogging community and consumers, as well as measure and optimize campaigns through conversation tracking and analysis.
Rachel has garnered a broad range of interactive marketing experience as a social media consultant for the public relations firm Kip Morrison & Associates and also as a social media manager for the web video production company Video Army. In addition, Rachel has led social media campaigns for independent filmmakers and educated artists on how to promote their work online. Before becoming a consultant, she worked as an online content creator for the investment management company Dimensional Fund Advisors, writing content, producing web tutorial videos and contributing to the web application development and design process. Rachel holds a bachelor's degree in English Literature from the University of Wisconsin-Milwaukee.
email: rmelville@karmamedialabs.com
Twitter: http://twitter.com/karmamedialabs
