May 29, 2009

KML Named Agency of Record for FEARnet

KARMA Media Labs, a Los Angeles-based social media marketing agency, has announced the firm has been named Digital Agency of Record for FEARnet (fearnet.com). As agency of record, KARMA Media Labs will implement strategic digital marketing and publicity around FEARnet’s properties, including content and programming delivered on FEARnet.com and FEARnet On Demand.

"We are so excited to be working with FEARnet" said Lori Dicker, EVP of Digital Marketing and Communications with KARMA Media Labs. "Horror fans are some of the most passionate, engaged fans out there. FEARnet has already established a significant fan base around both FEARnet.com and FEARnet On Demand and we look forward to furthering their online presence and bringing horror films and content to their audience."

FEARnet is a multi-platform movie network created by Lionsgate, Comcast, and Sony Pictures Entertainment. The network was launched on October 31, 2006, and consists of a digital cable video-on-demand (VOD) service (FEARnet On Demand), website and mobile site. Viewers in the United States are able to watch no-cost full-length horror, thriller, and suspense films, along with red carpet and convention coverage, trailers, and shorts.

KARMA Media Labs is a full service social media marketing and advisory agency, helping organizations and individuals build awareness around their brand, message or persona through Word of Mouth (WOM) marketing. The agency serves as a partner with their clients to drive visibility through innovative solutions including: digital marketing strategy, blogger and consumer outreach, digital and traditional publicity, creative development, media buying, mobile marketing and events.

For more information about KARMA Media Labs, please call 323-850-5646 or visit the Web site at http://www.karmamedialabs.com
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